Email Marketing is the process of incorporating the use of emails in small business marketing strategy. It’s essentially the same thing as sending out mailers, newsletters and coupon books through the mail. The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use email as a form of communication, it is ideal that you come up with an effective strategy that will see you as a small business owner communicates with your clients via email.
Basically, there are numerous ways that you can use email marketing techniques to market your firm as well as your services to your target consumers. For instance, you can use this form of marketing to market your new products and services to your existing clients who have purchased your product and services in the past or you can use it to market your business in different potential consumer markets to get new clients.
Types of Email Marketing
There are three general types of email marketing strategies that you can use to market your small business.
1. Direct Email:
The direct email refers to the practice of sending direct promotional advertisements and messages to the customer’s email account. Generally, these messages may often be announcements of great deals, sales or even special offers.
They may be used to spread the news concerning new services your firm is offering or the new locations that it can serve.
These emails will normally have a call to action included in them that encourages the consumer to take some sort of action in order to receive promotional deals being offered by a particular company. The call of action can include asking the viewer to visit your business’s homepage, signing up for a service or making a phone call. Direct emails are also meant to tell customers about what is happening in a particular business.
2. Retention Emailing:
These types of emails are usually designed to inform the customers about a business. They are important marketing strategies since they can help you create long-term relationships with the customers. Despite retention emails providing advertisement and promotion options; they can also offer content that may be very valuable to the readers.
Retention emails have got content which will inform, engage and entertain the readers so that they’ll feel a connection with the business being advertised or promoted.
The most common form of retention emails used in email marketing techniques is the newsletter.
3. Straight up Email Advertising:
This is a type of email marketing strategy that allows a person to use content created by another person. This means that with this type of email marketing, you can be in a position to attach your business advertisement to a newsletter or email that has been created by another firm.