Posts tagged Marketing

What is Email Marketing?

Email Marketing is the process of incorporating the use of emails in small business marketing strategy. It’s essentially the same thing as sending out mailers, newsletters and coupon books through the mail. The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use email as a form of communication, it is ideal that you come up with an effective strategy that will see you as a small business owner communicates with your clients via email. Basically, there are numerous ways that you can use email marketing techniques to market… Read More

Benefit of Email Marketing

Email marketing campaigns can assist your small business to develop awareness, loyalty, desire and trust with its consumers. This form of marketing can be used to retain as well as engage existing consumers. Also, it can as well assist you in establishing new clients. Here are a few of the many ways in which a well-established email marketing campaign can benefit small businesses. Cost-effectiveness: Email marketing campaigns are usually very cost-effective. Basically, directing marketing strategies will require you to have a decent amount of cash in order to use them effectively. This is because you will be generating… Read More

Using LinkedIn As A Marketing Tool

Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile with the following Web 2.0 capabilities to showcase your expertise: Status Updates: One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status updates are brief statements that you feel your connections will find useful. In addition, they can include links to related content on your Website or third-party Websites. To appear active in the LinkedIn community, post useful and actionable… Read More

Why Testing Should Drive Your Landing Page Design Decisions

Landing pages often serve as one of the first points of interaction between your company and potential buyers. Because first impressions can make or break the sale, its vital that your landing page optimization and test strategy works to funnel visitors toward the conversion action. While many companies base their landing page design on what has worked in the past or what has worked for other companies, these strategies can lead at best to an average conversion rate and at worst to plummeting sales. Why? Because without specific knowledge of… Read More

What Is A Landing Page?

A landing page is a web page that is used specifically to focus on a single value proposition (or offer) for; Generating a sale of a specific product or service Capturing information for future marketing efforts. Why are landing pages important? As a resource for focusing your marketing efforts, landing pages are necessary for all marketers wanting to promote a single product or generate leads using the Internet. If you are planning on offering a product such as an ebook, audio CD, DVD or a service such as a training… Read More

Increase Lead Conversions on Your Website With 24/7 Live Chat

Internet marketing is truly amazing and the lifeblood of many businesses today but if you want to really get the most out of your website sales you should definitely consider adding live chat services. The one thing that websites lack is personal contact but that is no longer the case when you shore up your site with a live chat service. Think about it, you wouldn’t open your business without having your sales or customer service staff in place, yet you have a website that is open 24 hours a… Read More

How To Create Facebook Ads

  Once you have gone through the process of making a Facebook page for your company or brand, you are going to want to create a Facebook advertisement to get more traffic to the page itself. Luckily, Facebook has its own built-in ad making program, so sponsoring your Facebook page is nothing short of easy. With Facebook Ads, two things that you can be sure to do with your customized advertisement is: Find the perfect target audience for your company or brand Connect and communicate better with people who are… Read More

Starting Up Your Facebook Ads

Facebook Ads work virally, but rather than being spread in a random fashion, they are placed on Facebook members’ pages, based on their profile data – which can make them a powerful sales aid for marketers especially in this current decade, where mobile devices are now replacing personal computers at the rate of 4 – 1. However, like any data system spread via the net, there are rules, restrictions and random factors that can greatly inhibit or enhance their success. In this Special Report, we will explore the ins –… Read More

Traffic Generation Methods Using LinkedIn

In February 2014, LinkedIn opened up its publishing platform to the public and rolled out access to everyone in English speaking countries early this year. It was later rolled out to everybody on the platform. Because of this, it increased LinkedIn’s capability of spreading invaluable content and in turn, generating valuable traffic. In regards to that, here are just a few methods and tricks you can use to utilize LinkedIn as a traffic generation asset to your brand or your business. Publish some content on the platform Especially if you don’t have another outlet… Read More