What is Email Marketing?

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Email Marketing is the process of incorporating the use of emails in small business marketing strategy. It’s essentially the same thing as sending out mailers, newsletters and coupon books through the mail. The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use email as a form of communication, it is […]

Benefit of Email Marketing

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Email marketing campaigns can assist your small business to develop awareness, loyalty, desire and trust with its consumers. This form of marketing can be used to retain as well as engage existing consumers. Also, it can as well assist you in establishing new clients. Here are a few of the many ways in which a well-established email marketing campaign can benefit […]

How to Run an Email Marketing Campaign

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Steps on How to Run an Email Marketing Campaign It’s now clear that you know why your small business should be using email marketing techniques to increase its consumer base, increase revenue and build brand awareness. However, be aware that if the email marketing techniques are not used properly, they may fail to work and […]