Posts tagged Email

What is Email Marketing?

Email Marketing is the process of incorporating the use of emails in small business marketing strategy. It’s essentially the same thing as sending out mailers, newsletters and coupon books through the mail. The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use email as a form of communication, it is ideal that you come up with an effective strategy that will see you as a small business owner communicates with your clients via email. Basically, there are numerous ways that you can use email marketing techniques to market… Read More

Benefit of Email Marketing

Email marketing campaigns can assist your small business to develop awareness, loyalty, desire and trust with its consumers. This form of marketing can be used to retain as well as engage existing consumers. Also, it can as well assist you in establishing new clients. Here are a few of the many ways in which a well-established email marketing campaign can benefit small businesses. Cost-effectiveness: Email marketing campaigns are usually very cost-effective. Basically, directing marketing strategies will require you to have a decent amount of cash in order to use them effectively. This is because you will be generating… Read More

How to Run an Email Marketing Campaign

Steps on How to Run an Email Marketing Campaign It’s now clear that you know why your small business should be using email marketing techniques to increase its consumer base, increase revenue and build brand awareness. However, be aware that if the email marketing techniques are not used properly, they may fail to work and your business may end up attracting huge losses. It is thus very essential that you know the proper ways to implement email marketing strategies. This will help you avoid alienating your consumers. There are three basics which you must… Read More