Posts tagged Analytics

A/B Testing with Google Analytics

A/B testing consists of having two versions of whatever you’re testing like two landing pages that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown over time, again and again, that website owner who conduct proper A/B testing experience higher conversions and a higher return on investment than those who don’t. You can do this testing with Google Analytics. Create the… Read More