Posts in Web Development

An Affordable Website Does Not Mean a Cheap Web Design

For some ventures, especially ones that are just starting out in the United Arab Emirates, it’s not that easy to find affordable web design. Dubai, for example, is a city that is home to a lot of online businesses that need this kind of service. The design of a web site is crucial in presenting your company’s brand to the internet public. Similar to a regular office, a company’s web site should be well-designed to coincide with your company identity, but at the same time keep you within your budget…. Read More

Why Testing Should Drive Your Landing Page Design Decisions

Landing pages often serve as one of the first points of interaction between your company and potential buyers. Because first impressions can make or break the sale, its vital that your landing page optimization and test strategy works to funnel visitors toward the conversion action. While many companies base their landing page design on what has worked in the past or what has worked for other companies, these strategies can lead at best to an average conversion rate and at worst to plummeting sales. Why? Because without specific knowledge of… Read More

What Is A Landing Page?

A landing page is a web page that is used specifically to focus on a single value proposition (or offer) for; Generating a sale of a specific product or service Capturing information for future marketing efforts. Why are landing pages important? As a resource for focusing your marketing efforts, landing pages are necessary for all marketers wanting to promote a single product or generate leads using the Internet. If you are planning on offering a product such as an ebook, audio CD, DVD or a service such as a training… Read More