Posts in Social Media Optimization

How To Create Facebook Ads

  Once you have gone through the process of making a Facebook page for your company or brand, you are going to want to create a Facebook advertisement to get more traffic to the page itself. Luckily, Facebook has its own built-in ad making program, so sponsoring your Facebook page is nothing short of easy. With Facebook Ads, two things that you can be sure to do with your customized advertisement is: Find the perfect target audience for your company or brand Connect and communicate better with people who are… Read More

Starting Up Your Facebook Ads

Facebook Ads work virally, but rather than being spread in a random fashion, they are placed on Facebook members’ pages, based on their profile data – which can make them a powerful sales aid for marketers especially in this current decade, where mobile devices are now replacing personal computers at the rate of 4 – 1. However, like any data system spread via the net, there are rules, restrictions and random factors that can greatly inhibit or enhance their success. In this Special Report, we will explore the ins –… Read More

Traffic Generation Methods Using LinkedIn

In February 2014, LinkedIn opened up its publishing platform to the public and rolled out access to everyone in English speaking countries early this year. It was later rolled out to everybody on the platform. Because of this, it increased LinkedIn’s capability of spreading invaluable content and in turn, generating valuable traffic. In regards to that, here are just a few methods and tricks you can use to utilize LinkedIn as a traffic generation asset to your brand or your business. Publish some content on the platform Especially if you don’t have another outlet… Read More

What is LinkedIn Advertising All About?

What is LinkedIn? LinkedIn Advertising is a business-oriented website founded in the year 2002 in the United States that has been built on the basis of how social media platforms work. In fact, LinkedIn is considered to be an “employment social networking service,” as it is mainly used for professional networking. The key aspect that makes LinkedIn different from other social networking services is how it helps professional individuals and businesses to match on a single platform. Here, social interactions are based on the mutual benefit obtained by both parties… Read More

Understand the Psychology of Sharing In Social Media Marketing

Something that’s useful to cultivate for your social media is to better understand the psychology of sharing. Why do people share? What makes a video go viral? The first thing to recognize here is that no-one can set out with the intention of creating a viral video and be guaranteed success. Some things increase your likelihood of a hit (such as keeping the video shortish and making it funny and/or shocking) but there’s a lot of luck involved and a certain ‘X Factor’ that can’t be quantified. But by understanding… Read More

Learn to Take Amazing Photos In Social Media Marketing

For posting social media marketing content to sites like Instagram, it can really pay to learn how to create great quality photos. That means you should be able to create photos that tell a story, sell a dream and make people instantly want to click on them and open them from the thumbnail alone. A good starting tip is, of course, to invest in a better camera. This is going to instantly give you much better-looking shots and also create more options as you can take photos in lower light, or… Read More