Posts in How To

A/B Testing with Google Analytics

A/B testing consists of having two versions of whatever you’re testing like two landing pages that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown over time, again and again, that website owner who conduct proper A/B testing experience higher conversions and a higher return on investment than those who don’t. You can do this testing with Google Analytics. Create the… Read More

How to build a Website

I’m going to recommend the use of WordPress to build a website, simply because it’s easy, quick, has pretty decent built-in SEO, and has tons of customization options available for appearance, security, functionality, etc. I’m not going to give you a step-by-step guide to building a site with WordPress, because there are thousands of those online already. Just search Google or YouTube if you need a tutorial on how to build a site with WordPress. It’s a lot easier than you probably think! You’ll need the following: A domain name… Read More

How To Optimize Your Landing Page

Landing pages are the foundation of great inbound marketing strategies. These pages literally serve as the location of your prospect “land” on your website. If you are trying to generate new leads or sell products online, landing pages are the place to that happen. And in a world where the average attention span online is about eight seconds, it is critical that our landing pages are optimized for instant conversion. With such a short time to make your first impression, you need to ensure every piece of your landing page… Read More