Posts in Bing Ads

An Introduction to the Three Biggest Pay Per Click Platforms

  Pay Per Click has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium – than television or magazine. PPC stands for ‘Pay Per Click’. What this means for advertisers is that they are only paying for each click. If their ad isn’t successful and no one clicks on it, then you don’t pay anything at all. That can actually mean free exposure sometimes! A bidding system comes into… Read More

Advanced Bing Ads

There are numerous advanced bing ads features and options you can tweak in order to get the very most out of your ads and these can make a big difference to your campaigns and your profits. For example… Negative Keywords Negative keywords allow you to add keywords you want to ensure don’t bring up your ads. Normally, Bing and Google will show your ads based on very similar keywords (though Google does this more than Bing) meaning that if your keyword is ‘Fitness Books’, you might find your ad showing… Read More

Why SEO for Bing Matters

So now you know how to run a Bing ads campaign and you know why you should be running a Bing ads campaign more important. But this doesn’t mean you’re done with Bing. Not by a long shot – because you can still get more out of it by thinking about SEO as well. SEO for Bing has all the same benefits over SEO for Google that Bing Ads does over AdWords. That means: Less competition Slightly different market 20-30% of the market share And a lot of those people will… Read More

Getting Started With Bing Ads

So now you know precisely what Bing Ads is, why it matters and how it works. You also know how to create a PPC campaign generally and you know how to select the right keywords etc. What’s left? Oh yes, actually getting started and creating some ad campaigns! And with that in mind, let’s launch straight into setting up some campaigns and doing a tour around Bing’s options and tools. Before we get started, I am going to assume that you have set up a Bing Ads account by clicking… Read More

How Bing Ads (And PPC) Work

At the most basic level, Bing Ads work like Google AdWords. So if you’re familiar with the concept of PPC in general, you can probably skip over some of this article. Essentially, PPC ads are ‘Pay Per Click’ ads. That means that you will literally be paying per click – paying for each person who clicks on one of your adverts. The reason that this is such good news is that you will never pay anything for a campaign that was a complete failure. If you create an advertising campaign… Read More

Your Master Guide to SEO for Bing

[speaker-say‑as interpret-as=”characters”]SEO[/speaker-say‑as] for Bing is a little bit like that slightly slow friend that you had in school who didn’t really understand jokes. Or to put it another way: as an [speaker-say‑as interpret-as=”characters”]AI[/speaker-say‑as], Bing is probably somewhere on the spectrum. Yes. Taking things too literally is one of the most common criticisms levelled at Bing and that’s because it has a tendency to simply look for exact matches in the content. Point #1 – Bing Likes to Take Things Literally If you search for ‘I like to eat steak’, then… Read More