Posts in Adventure

Marketing Iceberg Handbook

Marketing Iceberg: Psychology of The Subconscious Mind in Marketing   Introduction This handbook explores how data scientists, using data mining and data harvesting to penetrate our minds, and in the process gain deep insights into our psychological behaviour. These data scientists use our mind’s conscious and unconscious domains to influence our thought processes, compelling us to make decisions without even knowing it. This approach is far from simple, which explains why so few companies invest the time and money in understanding it. Usually, this approach requires highly specialized and experienced… Read More