Posts tagged web

An Affordable Website Does Not Mean a Cheap Web Design

For some ventures, especially ones that are just starting out in the United Arab Emirates, it’s not that easy to find affordable web design. Dubai, for example, is a city that is home to a lot of online businesses that need this kind of service. The design of a web site is crucial in presenting your company’s brand to the internet public. Similar to a regular office, a company’s web site should be well-designed to coincide with your company identity, but at the same time keep you within your budget. Companies based on the web have the idea that paying less for website design means that you’re getting bad service. This way of thinking could not be further from the truth. Many service providers employ professional and affordable website designers. Dubai is the most advanced city in all of the Gulf Region, so finding good quality web designers should not be difficult at all. The question is, are you willing to entrust your business’s success with the thought in your head that cheap web design means bad output? You’ve got to let go of this idea before you can even begin to realize the many advantages of choosing a more affordable web design provider.

There are a number of advantages in finding a cheaper web design alternative. The most obvious one is the amount of money you will be saving. With the current global financial crisis still affecting businesses everywhere, any amount saved can certainly go a long way. There are many parts in the United Arab Emirates where you can find affordable website designers. Dubai can provide you with plenty of talented designers that are quite exceptional at what they do and won’t charge you too much for their services.

Affordable web design also generally means that you’re getting service from smaller operations or firms. This should be considered a good thing, as smaller web design groups are capable of providing services that are a lot more personal or dedicated. There is more interaction between you and the designers, and you can more easily communicate exactly what you want done every step of the way. It is a lot more possible for clients to go one on one with smaller and more affordable website designers. Dubai has a handful of smaller web design providers that offer their services at lower costs but provide good results.

Smaller and more affordable website design groups also offer more flexibility in different areas. You can customize the type of service you’re actually getting from smaller web design groups a lot more easily than with larger and more expensive firms. Some large web design businesses will even require you to sign up for their hosting services before you can sign up just to have a web page designed. Some online businesses only need web designers or some other basic service for their brand. Smaller web design operations are flexible in such matters, and most will accommodate any project being offered, no matter how simple.

The bottom line is that you can also expect great service and output when choosing to get a package for affordable web design. Dubai is one place many online businesses should start looking into when trying to find the best service they can get at the most affordable price range.

What Is A Landing Page?

A landing page is a web page that is used specifically to focus on a single value proposition (or offer) for;

  1. Generating a sale of a specific product or service
  2. Capturing information for future marketing efforts.

Why are landing pages important?

As a resource for focusing your marketing efforts, landing pages are necessary for all marketers wanting to promote a single product or generate leads using the Internet. If you are planning on offering a product such as an ebook, audio CD, DVD or a service such as a training seminar or monthly newsletter, you will want to develop a landing page system.

A landing page is sometimes referred to as an offer page, sales page, or squeeze page. This can become confusing for people who are new to landing pages. An offer page is a generic term that is interchangeable with a landing page. They both refer to a page that is focused on a single offer or value proposition regardless of whether you are selling a product or service or using the page to generate leads. A sales page is a page that is focused on selling a product or service whereas a squeeze page and its sole purpose is to capture key demographic information from the prospect with an opt-in form. Squeeze pages usually provide the prospect with something free in exchange for personal information for future marketing efforts. A free report, ebook, or white paper are the most common offers for generating leads.

A large number of people are using Google AdWords to promote their product or service through search marketing (i.e.; advertisements listed next to search results). These ads typically send people directly to the homepage of their website. Then, the marketer is confused that they are not producing enough results.

Homepages are and should be, focused on presenting the entire corporate image. This will mean that the homepage will send people to many different places within the larger corporate site. The larger the company, the more places you can go.

What about Blogging?

A lot of authors, consultants, and other Internet entrepreneurs are buzzing with blogging. But what is blogging? Generating text-based communication with the hope that someone chooses to read it. Many people consider blogging as the only marketing approach and their motto seems to be “Blog and they will come.” This approach is about as effective as creating a website and hoping people will find it on the Internet consisting of billions of web pages. As a longterm strategy, blogging can be an effective element in your marketing mix, possibly to promote yourself as an expert and gain a following. But when used as an approach to market a product or service, it will be ineffective at generating results.

If you are an avid blogger, I would recommend using a landing page system and instead of blog entries, start writing articles and use a distribution service to generate traffic to your landing page. See Section 5 for more information on using article distribution to market your landing page.

I Sell Through Amazon.com, I Don’t Need A Landing Page

This is a typical response I receive when discussing the importance of the landing page to marketers who have created a product they are selling through popular e-commerce websites. Marketer’s feel that if they eliminate the middleman and send people directly to Amazon.com (usually from their blog), they don’t need to create a landing page. With respect to book marketing, having a landing page that has one purpose “providing potential buyers with access to your book summary, testimonials, table of contents, bio, a nice picture of the author, and possibly a free chapter” can only help you sell more books. This doesn’t mean creating an entire website for your book. This is one page that provides all of the necessary information to someone who is interested in purchasing your product.

Next Generation Marketing Strategy

In summary, the landing page is a necessary element in the next-generation marketing strategy. Rather than previous approaches that directed prospects to the homepage of a larger website, the landing page system is replacing outdated and ineffective methods of marketing products and services.

Landing pages are websites or web pages that are used specifically to focus on a single value proposition (or offer) for;

  1. Generating a sale of a specific product or service.
  2. Capturing information for future marketing efforts.