Posts tagged Social Media Marketing

Using LinkedIn As A Marketing Tool

Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile with the following Web 2.0 capabilities to showcase your expertise:

    • Status Updates: One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status updates are brief statements that you feel your connections will find useful. In addition, they can include links to related content on your Website or third-party Websites. To appear active in the LinkedIn community, post useful and actionable status updates on a regular basis.
    • Blog Posts: LinkedIn allows you to easily syndicate your Blog posts to your profile. As you post to your blog on your Website, your LinkedIn profile will be automatically updated with your posts’ title, abstract and link to the full post on your Website.
    • Presentations: If you post PowerPoint presentations to SlideShare or Google Docs, you can display these presentations in your LinkedIn profile.
    • Events: Are you speaking at an event or sponsoring a training session? You can post a LinkedIn Event to help promote and generate interest in your event.
    • Tweets: If you are an active participant in Twitter, you can integrate your LinkedIn Status Updates with your Twitter Tweets to keep your connections and followers informed.
    • Recommendations: LinkedIn makes it easy for you to request recommendations from your connections. A collection of glowing recommendations that underscore your expertise and experience will significantly enhance your profile.
    • Reading Lists: If you want to share your reading interests with your LinkedIn connections, you can link your profile with Reading Lists by Amazon to display the books you are reading.
    • Polls: LinkedIn Polls are a market research tool that allows you to collect actionable data from your connections and the professional audience on LinkedIn.
    • Creative Portfolios: If you have a creative portfolio you want to display, post your portfolio of creative work to the Behance Network. Once posted, LinkedIn allows you to showcase your work in your profile.
    • Huddle Workspaces: Huddle gives you private, secure online workspace packed with simple yet powerful project collaboration and sharing tools for working with your LinkedIn connections.

On top of just having a profile, LinkedIn also provides a number of community features that allow you to communicate and collaborate with other LinkedIn users, including:

    • Groups: LinkedIn Groups help you stay informed and keep in touch with people that share your interests. You can create your own LinkedIn groups or join any number of groups that focus on your area of interest or expertise. Participating in LinkedIn Groups by adding value to the discussion is a great way to expand your circle of influence.
    • Answers: LinkedIn Answers is a great way to share business knowledge and connect with like-minded colleagues. You can ask pressing questions and get fast, accurate answers from your network and other experts worldwide. In addition, you can showcase your knowledge, expertise, and interests by answering questions.
    • Company Pages: Company Pages are a powerful research tool that you can use to find companies to do business with or research competitors. In addition, you can create a Page for your company to showcase your expertise.

You can publish your company’s description, headquarters address and Website address. To further your company page’s value, you can post targeted jobs, recruitment videos, information about products and services and company images.

Learn to Take Amazing Photos In Social Media Marketing

For posting social media marketing content to sites like Instagram, it can really pay to learn how to create great quality photos. That means you should be able to create photos that tell a story, sell a dream and make people instantly want to click on them and open them from the thumbnail alone.

A good starting tip is, of course, to invest in a better camera. This is going to instantly give you much better-looking shots and also create more options as you can take photos in lower light, or adjust things such as the focus so that you can blur out the background. All these things will help you to build a bigger audience while also creating a more professional look and feel for your social media accounts that will bring in more followers.

Some more tips:

  • Think about lighting – Rembrandt lighting is best which means that you’re lighting your subjects from the side rather than head on which creates ‘flat lighting’
  • Think about composition – Your images should have a sense of depth, which can be achieved by having elements in the foreground, middle ground, and background. Another tip is to have something that leads from the foreground to the background, such as a pavement or a road.
  • Tell a story – Don’t always make your subject obvious. Instead of taking a photo of a party, try photographing the aftermath of the party, or an empty glass with confetti around it. This tells the audience more and creates a much more artistic shot.

Automate

All this can be a lot of work and especially when you consider that you’re trying to get your content onto all those different social media accounts and keep up regular posting. It’s for these reasons that it can be a good idea to automate some of the processes by using tools like IFTTT (If This Then That at IFTTT.com) or Hootsuite (Hootsuite.com).

These allow you to schedule posts, or to post the same message to multiple different accounts at once rather than just the one. That means that you’ll never go a long period with no new posts on your sites – but it’s not an excuse not to ever engage with your visitors manually or to create your own content from scratch.

Cultivate True Fans

All of this should be practiced with a single end in mind: to create not just social media followers but true fans. Your aim is to make people passionate about your brand. Don’t think about quantity, think about quality.

In turn, you’ll get a higher quality of fan – people who appreciate the work you’re putting in, your original and unique content and your clear vision. And as the article of the same name says, all you really need is 1,000 true fans and you’ll find that your brand grows exponentially from there!