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Getting Started With Bing Ads

So now you know precisely what Bing Ads is, why it matters and how it works. You also know how to create a PPC campaign generally and you know how to select the right keywords etc. What’s left? Oh yes, actually getting started and creating some ad campaigns! And with that in mind, let’s launch straight into setting up some campaigns and doing a tour around Bing’s options and tools. Before we get started, I am going to assume that you have set up a Bing Ads account by clicking… Read More

Creating a Great PPC Campaign

As you can see then, PPC works a little bit different from ‘traditional’ advertising in magazines and on TV. You are no longer paying for a single advert and nor are you paying for exposure. Instead, you are paying directly for clicks and that means you need to think about things a little differently. The first concept to make sure you understand is that your aim is not necessarily to get as many clicks as possible. Traditional advertising campaigns will often focus on doing anything they can to get attention… Read More

How Bing Ads (And PPC) Work

At the most basic level, Bing Ads work like Google AdWords. So if you’re familiar with the concept of PPC in general, you can probably skip over some of this article. Essentially, PPC ads are ‘Pay Per Click’ ads. That means that you will literally be paying per click – paying for each person who clicks on one of your adverts. The reason that this is such good news is that you will never pay anything for a campaign that was a complete failure. If you create an advertising campaign… Read More

Learn to Take Amazing Photos In Social Media Marketing

For posting social media marketing content to sites like Instagram, it can really pay to learn how to create great quality photos. That means you should be able to create photos that tell a story, sell a dream and make people instantly want to click on them and open them from the thumbnail alone. A good starting tip is, of course, to invest in a better camera. This is going to instantly give you much better-looking shots and also create more options as you can take photos in lower light, or… Read More

Your Master Guide to SEO for Bing

for Bing is a little bit like that slightly slow friend that you had in school who didn’t really understand jokes. Or to put it another way: as an , Bing is probably somewhere on the spectrum. Yes. Taking things too literally is one of the most common criticisms levelled at Bing and that’s because it has a tendency to simply look for exact matches in the content. Point #1 – Bing Likes to Take Things Literally If you search for ‘I like to eat steak’, then Bing will look… Read More

How to Run an Email Marketing Campaign

Steps on How to Run an Email Marketing Campaign It’s now clear that you know why your small business should be using email marketing techniques to increase its consumer base, increase revenue and build brand awareness. However, be aware that if the email marketing techniques are not used properly, they may fail to work and your business may end up attracting huge losses. It is thus very essential that you know the proper ways to implement email marketing strategies. This will help you avoid alienating your consumers. There are three basics which you must… Read More