Blog

Entrepreneurial Success Mindset: Be Grateful

There is nothing like achieving the success you want to make you grateful, but eventually, the newness wears off and you forget to be grateful. There are so many opportunities to be grateful each and every day and so many reasons to do so. For one thing, people around you will be happier and much more willing to spend time with you. You’ll also be happier yourself and have a more positive attitude. You’ll also find that everyone is more willing to help you when they know that you’re grateful for everything that you have and everything… Read More

How To Create Facebook Ads

  Once you have gone through the process of making a Facebook page for your company or brand, you are going to want to create a Facebook advertisement to get more traffic to the page itself. Luckily, Facebook has its own built-in ad making program, so sponsoring your Facebook page is nothing short of easy. With Facebook Ads, two things that you can be sure to do with your customized advertisement is: Find the perfect target audience for your company or brand Connect and communicate better with people who are… Read More

Starting Up Your Facebook Ads

Facebook Ads work virally, but rather than being spread in a random fashion, they are placed on Facebook members’ pages, based on their profile data – which can make them a powerful sales aid for marketers especially in this current decade, where mobile devices are now replacing personal computers at the rate of 4 – 1. However, like any data system spread via the net, there are rules, restrictions and random factors that can greatly inhibit or enhance their success. In this Special Report, we will explore the ins –… Read More

Traffic Generation Methods Using LinkedIn

In February 2014, LinkedIn opened up its publishing platform to the public and rolled out access to everyone in English speaking countries early this year. It was later rolled out to everybody on the platform. Because of this, it increased LinkedIn’s capability of spreading invaluable content and in turn, generating valuable traffic. In regards to that, here are just a few methods and tricks you can use to utilize LinkedIn as a traffic generation asset to your brand or your business. Publish some content on the platform Especially if you don’t have another outlet… Read More

What is LinkedIn Advertising All About?

What is LinkedIn? LinkedIn Advertising is a business-oriented website founded in the year 2002 in the United States that has been built on the basis of how social media platforms work. In fact, LinkedIn is considered to be an “employment social networking service,” as it is mainly used for professional networking. The key aspect that makes LinkedIn different from other social networking services is how it helps professional individuals and businesses to match on a single platform. Here, social interactions are based on the mutual benefit obtained by both parties… Read More

An Introduction to the Three Biggest Pay Per Click Platforms

  Pay Per Click has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium – than television or magazine. PPC stands for ‘Pay Per Click’. What this means for advertisers is that they are only paying for each click. If their ad isn’t successful and no one clicks on it, then you don’t pay anything at all. That can actually mean free exposure sometimes! A bidding system comes into… Read More

Understand the Psychology of Sharing In Social Media Marketing

Something that’s useful to cultivate for your social media is to better understand the psychology of sharing. Why do people share? What makes a video go viral? The first thing to recognize here is that no-one can set out with the intention of creating a viral video and be guaranteed success. Some things increase your likelihood of a hit (such as keeping the video shortish and making it funny and/or shocking) but there’s a lot of luck involved and a certain ‘X Factor’ that can’t be quantified. But by understanding… Read More

Advanced Bing Ads

There are numerous advanced bing ads features and options you can tweak in order to get the very most out of your ads and these can make a big difference to your campaigns and your profits. For example… Negative Keywords Negative keywords allow you to add keywords you want to ensure don’t bring up your ads. Normally, Bing and Google will show your ads based on very similar keywords (though Google does this more than Bing) meaning that if your keyword is ‘Fitness Books’, you might find your ad showing… Read More

Why SEO for Bing Matters

So now you know how to run a Bing ads campaign and you know why you should be running a Bing ads campaign more important. But this doesn’t mean you’re done with Bing. Not by a long shot – because you can still get more out of it by thinking about SEO as well. SEO for Bing has all the same benefits over SEO for Google that Bing Ads does over AdWords. That means: Less competition Slightly different market 20-30% of the market share And a lot of those people will… Read More