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How to Run an Email Marketing Campaign

Steps on How to Run an Email Marketing Campaign

It’s now clear that you know why your small business should be using email marketing techniques to increase its consumer base, increase revenue and build brand awareness. However, be aware that if the email marketing
techniques are not used properly, they may fail to work and your business may end up attracting huge losses.

It is thus very essential that you know the proper ways to implement email marketing strategies. This will help you avoid alienating your consumers. There are three basics which you must get right before you can begin to expect your email marketing campaigns to start showing results.

These basics include:

  • Creating a list of individuals who will want to receive the message of your business
  • Crafting the message so that it’s not thought of as spam
  • Creating an effective system which will get the message into your viewer’s inbox

Once you’ve accomplished the three basics, you can work on a number of more sophisticated and detailed tactics to improve your results.

Here is a guideline that can assist you to run an email marketing campaign correctly:

Step1: Getting Started

For most business operators, the misconception that there has to be a marketing professional in order to implement an email marketing campaign successfully represents their biggest hurdle. Generally, email marketing can often be a lot easier than it sounds provided a person gets the basics right. Once you’ve decided to create an email
marketing technique, the next step for you is to start consolidation your name for your outgoing email list.

Step2: Creating an Email List

You’ll require a list of names as well as email addresses to start with so that you can begin getting your email marketing messages out there. Start by gathering together all of your contact information and names into one identifiable spot. Typically, the best way of organizing and categorizing your e-mail names list is using a
database.

This is not difficult and thus you do not require a computer science degree for you to use a database. You can use Macs Mactracker or Microsofts Excel Spreadsheet or anything else which you know how to operate well. Using a database to manage all your names will make you see the different email addresses that you already have. You can also begin with you business Rolodex and a list of current and previous potential consumers.

Step3: Coming up With Sign- up Sheets

If you do not already possess the email addresses of your consumers, it is important that you come up with sign up sheets so that they can provide you with their email addresses. An ideal way to do this is to provide a sign- up form at your storefront or on your business’s website, it is important that you encourage your consumers to sign up by
giving them something once they happen to give you their email addresses.

Benefit of Email Marketing to Small Businesses

Email marketing campaigns can assist your small business to develop awareness, loyalty, desire and trust with
its consumers. This form of marketing can be used to retain as well as engage existing consumers. Also, it can as well assist you in establishing new clients.

Here are a few of the many ways in which a well-established email marketing campaign can benefit small
businesses.

  • Cost-effectiveness:
    Email marketing campaigns are usually very cost effective. Basically, directing marketing strategies
    will require you to have a decent amount of cash in order to use them effectively. This is because you will be generating real content like printed newsletters or advertisements. Directing marketing strategies will also make you end up spending more cash in sending the real content out to the consumers through postal email.

On the other hand, email marketing uses electronic content that is often much cheaper to produce and sends it out to the consumers electronically. Note that sending content via electronic means is often much cheaper than sending it out in the real world.

  • It’s a Targeting Marketing Strategy:
    With email marketing, you can be in a position to target specific customers directly. This means that you can be in a position to focus on containing individuals who’re likely to react to your messages, while at the same time avoiding wasting your time and money in trying to reach those individuals who’re not likely to respond.
  • Tracking Data:
    With email marketing, you can be in a position to track data that can uplift your business performance. Since email marketing campaigns are done electronically, it can make it easy for you to track important data that can help you in the operation of your business. for instance, this form of marketing can enable you to track how many viewers opened your email, how many of them chose to subscribe to your emails, who forwarded
    your adverts to another person as well as who listed your emails as spam.

Generally, this data tracking system can make it a lot easier for you and your marketing team to figure out which of your email marketing techniques are producing reliable results and the ones that are wasting your time and effort.
Once you know this information, you can decide to alter your marketing techniques so that they can become more effective. Don’t you think that that is indeed great?

  • It Can Be Automated:
    Once you’ve got an idea of the types of content you intend to send out to your consumers through email marketing technique, it’s very easy for you to automate the process. Typically, this means that you can be able to schedule newsletters and emails on a weekly or monthly basis in advance. This can simplify the work for you when it comes to creating the desired content. Also, with this form of marketing strategy, you can be in a position to set up automated delivery hassle free and in the long run it can save you time and money.
  • They’re Super Fast:
    One of the best characteristics of the email marketing campaign is that it usually works really fast. A person does not require waiting weeks or months in order to see the results of his or her email marketing campaign- results. Your business emails once sent will instantly reach your consumers and will offer up- to- date
    content and information. In brief, email marketing techniques can assist small businesses to keep up to-
    date with their consumers and thus be able to operate in real time.
  • Boosting Revenue:
    This form of marketing can help your business in increasing its sales and generating more revenue. Email marketing can assist your business in generating sales via other channels. Therefore, take your time as a small scale business owner to create the right types of email marketing tactics, avoid dreaded spam level and your
    business will see an increase in its revenue within the shortest time possible.

What’s Email Marketing?

Email Marketing is the process of incorporating the use of emails in small business marketing strategy. It’s essentially the same thing as sending out mailers, newsletters and coupon books through the mail. The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use email as a form of communication, it is ideal that you come up with an effective strategy that will see you as a small business owner communicates with your clients via email.

Basically, there are numerous ways that you can use- mail marketing techniques to market your firm as well as your services to your consumers. For instance, you can use this form of marketing to reach potential consumers or you can use it to market your business in different public venues.

Types of Email Marketing 

There are three general types of email marketing strategies that you can use to market your small business. They include;

1. Direct E-mail:

The direct email refers to the practice of sending direct promotional advertisements and messages to the customer’s email account. Generally, these messages may often be announcements of great deals, sales or even special offers.
They may be used to spread the news concerning new services your firm is offering or the new locations that it can serve.

These emails will normally have a call to action included in them that encourages the consumer to take some sort of
action in order to receive promotional deals being offered by a particular company. The call of action can include asking the viewer to visit your business’s home page, signing – up for a service or making a phone call. Direct emails are also meant to tell customers about what is happening in a particular business.

2. Retention Emailing:

These types of emails are usually designed to inform the customers about a business. They are important marketing strategies since they can help you create long-term relationships with the customers. Despite retention emails providing advertisement and promotion options; they can also offer content that may be very valuable to the readers.
Retention emails have got content which will inform, engage and entertain the readers so that they’ll feel a connection with the business being advertised or promoted.

The most common form of retention emails used in email marketing techniques is the newsletter.

3. Straight- up Email Advertising:

This is a type of email marketing strategy that allows a person to use content created by another person. This means that with this type of email marketing, you can be in a position to attach your business advertisement to a newsletter or email that has been created by another firm. Let’s now have a look at how e-marketing can benefit your small business.