Date Archives November 2019

A/B Testing with Google Analytics

A/B testing consists of having two versions of whatever you’re testing like two landing pages that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown time and again that website owner who conduct proper A/B testing experience higher conversions and a higher return on investment than those who don’t. You can do this testing with Google Analytics.

Create the Marketing Collateral

Whether it’s a sales page, newsletter landing page or something else entirely, create the designs in twos. You want to create two landing pages (A and B) that are slightly different. For example, perhaps each page has a different image on it, or a different headline, or perhaps a different buy/call to action button.

Upload the Pages to Your Site

You’ll need the URLs of the pages that you want to test. Make sure when you collect the URLs that you name each test page so that you know which one each URL is assigned to. Keep track of it all to ensure that you don’t get mixed up so that your results will turn out accurately.

Set Your Goals

Obviously, your goal is to make more money and increase your return on investment. But, you will have many different conversion goals, such as newsletter sign-ups, freebie downloads, sales and more. Choose an “experimental objective” within Google Analytics to create your goals. You can find this under Behavior and Experiments. Just click “Create Experience” to get started.

Name Your Experiment

Choose names for your experiments so that you can identify which page is working best during the testing. Once you’ve done this you can set your goals under “objectives for this experiment”. You have several choices such as AdSense, eCommerce, and many other goal metrics. Choose the best one for your test.

Run the Test

Once you have it all set up and uploaded, you can let it run. Keep checking up on your statistics as often as you can; at first, you may want to do it daily, then maybe weekly. Let it run long enough that you’re positive on which test, A or B, worked better.

Pick the Best Conversion Page

Remember that conversions and clicks are nice but money is the point. There are always possibilities that the most clicked and trafficked page is not the one that makes the most money. Therefore, it’s imperative to run the experiment long enough with enough variables to notice. For example, don’t sign people up for the same list even if the series is the same; that way you know which list is filled with either A or B respondents.

When you know what your goals are, and test to find out how accurate you have been designing sales pages and landing pages for your audience, you’ll soon get better at converting and making more money. Testing with Google Analytics is free and well worth it.

Lead Generation Campaigns Used to Improve Business Marketing and Outcomes

Lead generation is a part of integrated marketing wherein one activity leads to another in a coordinated and effortless way. It begins with the core or central database. This database is constantly updated, improved, and used to determine the next marketing move. At the same time, it is used as a fallback option for reviewing changes that affected the outcomes of the strategies. It is certainly a part of a continuous cycle.

Using the database, one can then plan the kind of campaign strategy to be used. Campaigns are usually outbound or directed to the purchasers. For the message to be effective, it has to reach its prospects through a combination of different media. The first one is direct mail wherein expertly written letters or postcards with attractive offers and calls to action are sent to win new clients or to keep old ones. Second, is through the use of e-mails and web-based marketing.

This includes the use of specialized surveys and links that would direct the consumer to the product or message. Third, is through the use of outbound multilingual telemarketing where several telemarketing agents communicate with the prospect consumers using their native language. Fourth is through events, exhibitions, and online showcases. This helps direct customers and helps achieve data through landing pages and online registrations.

Now that all the messages have been sent, the next vital process is to have a response centre. There should be a virtual centre where all inquiries can be answered regardless of language. There should also be a web site they can look to for more details, a toll-free number they can call, and an email address that gives immediate responses. Business stats like sales, reports, and more should be immediately available when needed. There should also be enhanced customer care who can give support whatever time of the day, newsletters, and satisfaction surveys. All these give more information about how the business is doing and would also be instrumental in improving one’s services.

What keeps a business going is good communication. All the steps above cannot be done by just one person alone. It is usually in partnership with other companies. Partner communications have to be organized and coordinated in order for the business to work properly. Messages sent have to be confirmed to ensure that they were received. Deadlines have to be met. Each company one is working with should be committed to delivering the services required and should meet expectations.

These strategies are definitely not developed overnight. There are some sales and marketing agencies knowledgeable and experienced in doing all these. One can seek their assistance to give one’s business an edge in the key areas.

In selecting lead generation companies, one should look for one with compelling and targeted campaigns. One should see to it that their programs would help develop one’s business and market shares. Also, searching for a company that is focused on quality, delivers on time, and yet not too expensive on the budget should be done. Outbound marketing should also be combined with the inbound strategies to develop great solutions to business.

Businesses are now getting more competitive in terms of marketing. If one does not act now, his business could be overtaken by lead generation companies and other marketing specialists where strategies will be utilized by enthusiastic business-minded individuals.

Outbound strategies, partner communications, inbound services, and continued data collection, all help to ensure business goes smoothly in terms of marketing and outcomes. One can certainly relax and feel comfortable knowing everything is taken care of by efficient and genuine business experts.