Date Archives October 2019

How to build a Website

I’m going to recommend the use of WordPress to build a website, simply because it’s easy, quick, has pretty decent built-in SEO, and has tons of customization options available for appearance, security, functionality, etc. I’m not going to give you a step-by-step guide to building a site with WordPress, because there are thousands of those online already.

Just search Google or YouTube if you need a tutorial on how to build a site with WordPress. It’s a lot easier than you probably think!

You’ll need the following:

    • A domain name purchased through NameCheap or another registrar
    • Hosting purchased through NameCheap, HostGator, or other
    • WordPress, free and easy installation often included in hosting
    • A WordPress theme, free or paid

Once you have a basic website built, all you have to do is start adding content. You can create this content yourself, or hire someone to do it for you. Just make sure the content is well-written, grammatically correct, and interesting because Google has become a lot more strict about the quality of the content it indexes. We’ll talk more about content creation in the next section, so let’s move on.

Content Creation

The content on your site is probably the single most important element of this system for many reasons. Because you won’t be focusing solely on getting traffic from Google and sending that traffic straight off to an Amazon product, the content on your site must attract the right types of traffic and grab and keep their attention and interest. We’re going to take a look at a few different factors regarding the content on your site.

Content Quality

The quality of the content on your site will have a lot to do with its success—more so than ever before. Not only are web surfers more in-tune with what quality content should be like, but Google also uses quality as a ranking factor.
Google does check the overall content on your site to make sure it’s relatively free of typos and errors, so it’s important to make sure your content is well written.

In addition to this, Google also pays attention to the average length of time a visitor spends on your site, and whether or not they visit other pages of your site. This is known as “bounce rate”. If you have a high bounce rate, it means people are leaving your site without looking at any other pages, which Google takes to mean your content isn’t what people are looking for. This will hurt your rankings.

Google wants to see the average user staying on your site for a good length of time, as well as visiting other pages. Make sure your content quality supports this! Keep in mind that visual content like videos and photo slideshows, along with interactive content like quizzes and surveys, are more likely to go viral and bring in a lot of traffic, as well as getting people to spend more time on your site.

Make sure you include relevant images in your articles, too. Images are vitally important these days. Not only do they make your article more interesting to visitors, but they provide a great way to let people share your content on social media and bring you more traffic. If you don’t include relevant images, you won’t see anything show up on social media, or you’ll see only your site’s logo or background, which could be worse than having no image at all.

Content-Length

The length of your content goes hand-in-hand with its quality, at least in the eyes of Google. While it’s been proven that the average surfer these days has a very short attention span, Google seems to think that very, very long content is “quality”, and short content is not.

It used to be that putting up ten 150-word articles would bring in far more traffic than putting up one 1,500-word article, but those days are gone. These days, content should belong—the longer, the better. Not only that, but Google seems to favour content that is actually updated on occasion—meaning it’s better to add a bit of content to an older article than to create a new one—at least once your site already has a good amount of content on it.

Generally, articles should be at least 500 words, and up to 3,000 (perhaps longer in some cases) is even better. Who knows why Google seems to be so adamant about longer content considering declining attention spans, but as it is length matters.

Content Variety

Another important factor is making sure you create a variety of content, including various forms of media such as videos, slideshows, and even downloads. You don’t actually have to create videos yourself. You can just embed other people’s videos in your pages. But if you can create your own, it will help you get additional traffic from places like YouTube and Facebook.

Having a variety of posts on your site will help you get more traffic and make your site more interesting, so try to include some different types of content for variety. Aim for having at least ten posts on your site before you attempt any type of promotion or add any affiliate links. This will help you rank in Google, as well as giving visitors additional content to visit, hopefully lowering your bounce rate.

4 Simple Yet Effective Tricks To Increasing Website Sales

An eCommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you can use to increase your website sales.

1. Improve your website navigation

In order to encourage users to purchase from your website, it should be well laid out, clear and clean. If visitors find the website cumbersome and difficult to find what they want, they will go and look for it somewhere else.

Keep everything consistent, professional and simple. Correct all spelling errors, for example, and keep things as intuitive as possible. You should use obvious sections for your form and keep reminding the visitors where they are on the site.

Also, minimize the number of clicks from the landing page to the checkout which means the purchasing process should be as quick as possible. Do not force the buyers to open an account before buying and if they have too, include only the necessary information.

2. Build trust with the website visitors

Online businesses do not have face to face contact with the clients which makes it difficult to build trust. However, there are other ways to convey that you are trustworthy such as including trade body and association membership. Also, try to get as many accreditations as possible.

You can also join a community group and include case studies and endorsement testimonials from previous customers on the website.

Personalize your website as much as possible and include real people.

Since there is no face to face contact, the human element on the website will help build trust

3. Be transparent

Openness and honesty are very important for any online business. Always be clear on all prices and delivery charges and include any other details that may be helpful to a buyer.

A FAQs section is a good way to answer all the customer’s questions. Be sure to also display your contact information and be easy to get hold of.

4. Think about the target market

You should remember who you selling your product to. If it is the older group, you only have to make them feel safe but the younger market is web savvy and it will take much more to convince them to order your products.

Make a point to analyze your website as well as your competitors, run user surveys, ask feedback from the customers and keep contact with them with helpful information, not spam.

Your aim is to create a process that enables you to find out the likes and dislikes of your customers.

Using LinkedIn As A Marketing Tool

Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile with the following Web 2.0 capabilities to showcase your expertise:

    • Status Updates: One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status updates are brief statements that you feel your connections will find useful. In addition, they can include links to related content on your Website or third-party Websites. To appear active in the LinkedIn community, post useful and actionable status updates on a regular basis.
    • Blog Posts: LinkedIn allows you to easily syndicate your Blog posts to your profile. As you post to your blog on your Website, your LinkedIn profile will be automatically updated with your posts’ title, abstract and link to the full post on your Website.
    • Presentations: If you post PowerPoint presentations to SlideShare or Google Docs, you can display these presentations in your LinkedIn profile.
    • Events: Are you speaking at an event or sponsoring a training session? You can post a LinkedIn Event to help promote and generate interest in your event.
    • Tweets: If you are an active participant in Twitter, you can integrate your LinkedIn Status Updates with your Twitter Tweets to keep your connections and followers informed.
    • Recommendations: LinkedIn makes it easy for you to request recommendations from your connections. A collection of glowing recommendations that underscore your expertise and experience will significantly enhance your profile.
    • Reading Lists: If you want to share your reading interests with your LinkedIn connections, you can link your profile with Reading Lists by Amazon to display the books you are reading.
    • Polls: LinkedIn Polls are a market research tool that allows you to collect actionable data from your connections and the professional audience on LinkedIn.
    • Creative Portfolios: If you have a creative portfolio you want to display, post your portfolio of creative work to the Behance Network. Once posted, LinkedIn allows you to showcase your work in your profile.
    • Huddle Workspaces: Huddle gives you private, secure online workspace packed with simple yet powerful project collaboration and sharing tools for working with your LinkedIn connections.

On top of just having a profile, LinkedIn also provides a number of community features that allow you to communicate and collaborate with other LinkedIn users, including:

    • Groups: LinkedIn Groups help you stay informed and keep in touch with people that share your interests. You can create your own LinkedIn groups or join any number of groups that focus on your area of interest or expertise. Participating in LinkedIn Groups by adding value to the discussion is a great way to expand your circle of influence.
    • Answers: LinkedIn Answers is a great way to share business knowledge and connect with like-minded colleagues. You can ask pressing questions and get fast, accurate answers from your network and other experts worldwide. In addition, you can showcase your knowledge, expertise, and interests by answering questions.
    • Company Pages: Company Pages are a powerful research tool that you can use to find companies to do business with or research competitors. In addition, you can create a Page for your company to showcase your expertise.

You can publish your company’s description, headquarters address and Website address. To further your company page’s value, you can post targeted jobs, recruitment videos, information about products and services and company images.