Blog

What is Email Marketing?

Email Marketing is the process of incorporating the use of emails in small business marketing strategy. It’s essentially the same thing as sending out mailers, newsletters and coupon books through the mail. The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use email as a form of communication, it is ideal that you come up with an effective strategy that will see you as a small business owner communicates with your clients via email. Basically, there are numerous ways that you can use email marketing techniques to market… Read More

Benefit of Email Marketing

Email marketing campaigns can assist your small business to develop awareness, loyalty, desire and trust with its consumers. This form of marketing can be used to retain as well as engage existing consumers. Also, it can as well assist you in establishing new clients. Here are a few of the many ways in which a well-established email marketing campaign can benefit small businesses. Cost-effectiveness: Email marketing campaigns are usually very cost-effective. Basically, directing marketing strategies will require you to have a decent amount of cash in order to use them effectively. This is because you will be generating… Read More

How to Conquer On-Page SEO

Regardless of all the changes that have happened, it’s still possible to separate our into largely “ON-PAGE ” and “OFF-PAGE “. On-page , of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. How to Make Excellent Content One of the first things you’re going to need to do, is to fill your site with great… Read More

A/B Testing with Google Analytics

A/B testing consists of having two versions of whatever you’re testing like two landing pages that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown over time, again and again, that website owner who conduct proper A/B testing experience higher conversions and a higher return on investment than those who don’t. You can do this testing with Google Analytics. Create the… Read More

Lead Generation Campaigns Used to Improve Business Marketing and Outcomes

Lead generation is a part of integrated marketing wherein one activity leads to another in a coordinated and effortless way. It begins with the core or central database. This database is constantly updated, improved, and used to determine the next marketing move. At the same time, it is used as a fallback option for reviewing changes that affected the outcomes of the strategies. It is certainly a part of a continuous cycle. Using the database, one can then plan the kind of campaign strategy to be used. Campaigns are usually outbound… Read More

How to build a Website

I’m going to recommend the use of WordPress to build a website, simply because it’s easy, quick, has pretty decent built-in SEO, and has tons of customization options available for appearance, security, functionality, etc. I’m not going to give you a step-by-step guide to building a site with WordPress, because there are thousands of those online already. Just search Google or YouTube if you need a tutorial on how to build a site with WordPress. It’s a lot easier than you probably think! You’ll need the following: A domain name… Read More

4 Simple Yet Effective Tricks To Increasing Website Sales

An eCommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you can use to increase your website sales. 1. Improve your website navigation In order to encourage users to purchase from your website, it should be well laid out, clear and clean. If visitors find the… Read More

Using LinkedIn As A Marketing Tool

Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile with the following Web 2.0 capabilities to showcase your expertise: Status Updates: One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status updates are brief statements that you feel your connections will find useful. In addition, they can include links to related content on your Website or third-party Websites. To appear active in the LinkedIn community, post useful and actionable… Read More

An Affordable Website Does Not Mean a Cheap Web Design

For some ventures, especially ones that are just starting out in the United Arab Emirates, it’s not that easy to find affordable web design. Dubai, for example, is a city that is home to a lot of online businesses that need this kind of service. The design of a web site is crucial in presenting your company’s brand to the internet public. Similar to a regular office, a company’s web site should be well-designed to coincide with your company identity, but at the same time keep you within your budget…. Read More

What to Look for When Searching for a Web Host

There are hundreds, if not thousands, of online web hosting businesses seeking your business. Since so many exist, it is important to gain a good understanding of the features you should look for when choosing a web host. Here are the areas to consider. Any provider you choose for your website should be reliable and fast. This web host should also guarantee you’re uptime, the amount of time that your website will remain alive, and they should be at least a minimum of 99 percent. In fact, the best web… Read More