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How to Conquer On-Page SEO

Regardless of all the changes that have happened, it’s still possible to separate our SEO into largely ‘ON-PAGE SEO’ and OFF-PAGE SEO’. On-page, of course, refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times.

How to Make Excellent Content

One of the first things you’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming.

Too vague? As mentioned, it’s now agreed that the optimum ‘keyword density’ for on-site content is 1-2%. That means you can use your phrase once per every 100-200 words. But you also need to use your common sense a little: some keywords are easier to use in a natural manner than others and making sure that your content sounds natural should always be the number one concern. Some keywords will be hard not to repeat 100 times! Others will never feel that they can come up naturally.

The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering!

This has another advantage because it means that you can repeat your keyphrase a lot more while keeping your density low. If you repeat your keyword 100 times and your content is 1,000 words long then that’s a 10% density. If your content is 5,000 words long, that’s 2% density! Of course, 5,000 words is too long for most blog posts. Instead, the general consensus is that an ideal blog post will be somewhere in the region of 800-1,500 words.

But again:

remember that you serve your visitors first and foremost. These are the people that you want to impress and that means that you shouldn’t worry too much about length – do what comes naturally to your subject matter.
Oh, and while you’re at it – try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind!

Introducing a Conversational Google

At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language.

This is important partly because it can prevent a mismatch between searches. If someone searches for a homonym, like ‘duck’, how does Google know whether they mean the animal or the movement? Simple: by looking for related terms like ‘duckling’ and ‘feather’ or perhaps ‘dodge’ and ‘dive’.
At the same time, the use of synonyms and related language again shows Google that there is lots of content revolving around the same topic – it’s not just a case of having mentioned the search term a few times in an otherwise irrelevant piece of writing.

So if you’re writing about bicep workouts, then you need to make sure to include lots of related languages, like:

    • Arms Triceps
    • Dumbbells Training
    • Weightlifting

Doing this will confirm the subject matter of your site and will look a lot more natural and useful than if you just use the phrase. And for the same reason, it can also be a good idea to use variations on your keyphrase and to have
‘secondary’ search terms.

For example, if your keyphrase is ‘build massive arms’, then you should also try to include the terms ‘build big arms’, ‘build big biceps’, ‘get big biceps’ etc. Google now knows that this means the same thing but won’t be as likely to penalize you for keyword stuffing. It also makes you look like a better writer for your visitors! Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content.

You can see this yourself when you search Google. Search ‘get big arms’ and many of the results that come up won’t actually include those precise words! Likewise, linking out to relevant resources might help Google to better understand the topic of your pages and posts, while also demonstrating that you are trying to provide extra value to your visitors.

SEMrush

Schemas and Structured Data

And on that same note, you should also look at rich snippets. Using ‘structured data’ you can highlight to Google certain key elements of your content: like recipes, dates, company names, scores etc. This helps Google show some of that information in the SERPs (search engine results pages) and thereby attracts more visitors to your site. There are plugins that will let you do this easily, or you can do it through meta tags.

Either way, you’ll use this to do things like highlighting the ingredients in a recipe, or the showtimes of play, or the score in a review. This is important because it lets Google understand your content even better than it is already able to. Google is no longer just a search engine but rather an Artificial Intelligence (AI) – this is the direction that Google is heading in and being able to understand and utilize this might just be the key to SEO success in future.

Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! This means your listing will take up more space and demonstrates the value of your site. And all that, in turn, means that you’re going to attract more clicks than a site without that information.

Design and Layout

The next element of on-page optimization is the site design itself. Using breadcrumbs, for instance, can help a lot, as can using alt-tags for your images so that Google knows what they are of. More important is the actual function of your website: does the page load quickly? Is it mobile friendly? Mobile-friendliness, in particular, is something you absolutely cannot ignore in 2019 and beyond.

In terms of the actual design and function of your website, the main goals are to ensure your site will load quickly and that it will look great on mobile. Again, this helps to keep people on your site longer because it will be enjoyable for them to be there. Avoid using too many plugins which will slow you down and try not to inundate your visitors with adverts and pop-overs.

Did you know that using light colours, like light blues, can actually help to keep people on the page longer by making them feel more relaxed? Consider this when picking your theme. Likewise, choose a theme that will adapt to the size of the display viewing it and make sure that you take advantage of things like caching to keep your site nippy.

Themes that do this are called ‘responsive’, in that they respond to the shape and size of the display they’re being viewed on. This works by removing certain elements, by rearranging menus etc. and by shrinking images. Note that mobile-friendliness also means things like having large buttons (which are easier to click with a finger rather than a mouse) and also avoiding ‘mouse-over’ drop-down menus that again can’t be operated on mobile without a mouse.

The best way to ensure that your website is responsive, that it looks the part and that it will encourage the maximum engagement, is to use WordPress. WordPress is a CMS (Content Management System) that makes it incredibly easy to build a responsive website and then add a custom theme that you have downloaded (free or paid) or made yourself. Using WordPress removes much of the guesswork and makes it very easy for you to implement new layouts and even to add things like rich snippets by downloading the right plugins.

There’s a massive online community to support your development and the tool is used by many of the biggest sites on the net – meaning that it is a ‘proven quantity’ as far as SEO goes. Seeing as WordPress is free, you’re really just making life harder for yourself by using anything other than it to build your website.

More On-Page Optimization

As mentioned, there are a few miscellaneous tips that can also help you to improve your on-page SEO. For example, it’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Think as well about how you’re going to help Google find the content within your site.

Having a site map can be very helpful for indexing for example. And you need to avoid using images that have text in them and definitely avoid the use of Adobe Flash, seeing as Google is unable to read that type of copy. You can also insert your search terms in your site’s code – by including it in file names (the file name of an image for example) and including it in the permalinks (the URLs of specific pages – which should match the title of your posts).

Then you have the behaviour of your visitors. In other words: how long are your visitors staying on your page? Do they click lots of internal links? Do they scroll down the page? Are they leaving comments? Google wants to see that your site is offering value to your visitors and the best way they can do that is by looking to see if people are actually enjoying the content you’ve created. Your site design is all about getting your visitors to spend long on your page then and to interact with it.

You can do this by using  ‘related posts’ and by making your comments section appear more interesting and easier to use. But you also do it by simply ensuring that your site looks great, performs well and is filled with interesting and relevant content. Try to avoid adverts or bad design elements that are going to instantly put people off and cause them to leave your website!

Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Forget dense blocks of text with no images.

Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line!

Ultimately, it comes down to making sure that you’re providing the very best experience for your visitors – but doing so in such a way that Google can see and understand that that is the case.

SEMrush

A/B Testing with Google Analytics

A/B testing consists of having two versions of whatever you’re testing like two landing pages that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown time and again that website owner who conduct proper A/B testing experience higher conversions and a higher return on investment than those who don’t. You can do this testing with Google Analytics.

Create the Marketing Collateral

Whether it’s a sales page, newsletter landing page or something else entirely, create the designs in twos. You want to create two landing pages (A and B) that are slightly different. For example, perhaps each page has a different image on it, or a different headline, or perhaps a different buy/call to action button.

Upload the Pages to Your Site

You’ll need the URLs of the pages that you want to test. Make sure when you collect the URLs that you name each test page so that you know which one each URL is assigned to. Keep track of it all to ensure that you don’t get mixed up so that your results will turn out accurately.

Set Your Goals

Obviously, your goal is to make more money and increase your return on investment. But, you will have many different conversion goals, such as newsletter sign-ups, freebie downloads, sales and more. Choose an “experimental objective” within Google Analytics to create your goals. You can find this under Behavior and Experiments. Just click “Create Experience” to get started.

Name Your Experiment

Choose names for your experiments so that you can identify which page is working best during the testing. Once you’ve done this you can set your goals under “objectives for this experiment”. You have several choices such as AdSense, eCommerce, and many other goal metrics. Choose the best one for your test.

Run the Test

Once you have it all set up and uploaded, you can let it run. Keep checking up on your statistics as often as you can; at first, you may want to do it daily, then maybe weekly. Let it run long enough that you’re positive on which test, A or B, worked better.

Pick the Best Conversion Page

Remember that conversions and clicks are nice but money is the point. There are always possibilities that the most clicked and trafficked page is not the one that makes the most money. Therefore, it’s imperative to run the experiment long enough with enough variables to notice. For example, don’t sign people up for the same list even if the series is the same; that way you know which list is filled with either A or B respondents.

When you know what your goals are, and test to find out how accurate you have been designing sales pages and landing pages for your audience, you’ll soon get better at converting and making more money. Testing with Google Analytics is free and well worth it.

Lead Generation Campaigns Used to Improve Business Marketing and Outcomes

Lead generation is a part of integrated marketing wherein one activity leads to another in a coordinated and effortless way. It begins with the core or central database. This database is constantly updated, improved, and used to determine the next marketing move. At the same time, it is used as a fallback option for reviewing changes that affected the outcomes of the strategies. It is certainly a part of a continuous cycle.

Using the database, one can then plan the kind of campaign strategy to be used. Campaigns are usually outbound or directed to the purchasers. For the message to be effective, it has to reach its prospects through a combination of different media. The first one is direct mail wherein expertly written letters or postcards with attractive offers and calls to action are sent to win new clients or to keep old ones. Second, is through the use of e-mails and web-based marketing.

This includes the use of specialized surveys and links that would direct the consumer to the product or message. Third, is through the use of outbound multilingual telemarketing where several telemarketing agents communicate with the prospect consumers using their native language. Fourth is through events, exhibitions, and online showcases. This helps direct customers and helps achieve data through landing pages and online registrations.

Now that all the messages have been sent, the next vital process is to have a response centre. There should be a virtual centre where all inquiries can be answered regardless of language. There should also be a web site they can look to for more details, a toll-free number they can call, and an email address that gives immediate responses. Business stats like sales, reports, and more should be immediately available when needed. There should also be enhanced customer care who can give support whatever time of the day, newsletters, and satisfaction surveys. All these give more information about how the business is doing and would also be instrumental in improving one’s services.

What keeps a business going is good communication. All the steps above cannot be done by just one person alone. It is usually in partnership with other companies. Partner communications have to be organized and coordinated in order for the business to work properly. Messages sent have to be confirmed to ensure that they were received. Deadlines have to be met. Each company one is working with should be committed to delivering the services required and should meet expectations.

These strategies are definitely not developed overnight. There are some sales and marketing agencies knowledgeable and experienced in doing all these. One can seek their assistance to give one’s business an edge in the key areas.

In selecting lead generation companies, one should look for one with compelling and targeted campaigns. One should see to it that their programs would help develop one’s business and market shares. Also, searching for a company that is focused on quality, delivers on time, and yet not too expensive on the budget should be done. Outbound marketing should also be combined with the inbound strategies to develop great solutions to business.

Businesses are now getting more competitive in terms of marketing. If one does not act now, his business could be overtaken by lead generation companies and other marketing specialists where strategies will be utilized by enthusiastic business-minded individuals.

Outbound strategies, partner communications, inbound services, and continued data collection, all help to ensure business goes smoothly in terms of marketing and outcomes. One can certainly relax and feel comfortable knowing everything is taken care of by efficient and genuine business experts.

How to build a Website

I’m going to recommend the use of WordPress to build a website, simply because it’s easy, quick, has pretty decent built-in SEO, and has tons of customization options available for appearance, security, functionality, etc. I’m not going to give you a step-by-step guide to building a site with WordPress, because there are thousands of those online already.

Just search Google or YouTube if you need a tutorial on how to build a site with WordPress. It’s a lot easier than you probably think!

You’ll need the following:

    • A domain name purchased through NameCheap or another registrar
    • Hosting purchased through NameCheap, HostGator, or other
    • WordPress, free and easy installation often included in hosting
    • A WordPress theme, free or paid

Once you have a basic website built, all you have to do is start adding content. You can create this content yourself, or hire someone to do it for you. Just make sure the content is well-written, grammatically correct, and interesting because Google has become a lot more strict about the quality of the content it indexes. We’ll talk more about content creation in the next section, so let’s move on.

Content Creation

The content on your site is probably the single most important element of this system for many reasons. Because you won’t be focusing solely on getting traffic from Google and sending that traffic straight off to an Amazon product, the content on your site must attract the right types of traffic and grab and keep their attention and interest. We’re going to take a look at a few different factors regarding the content on your site.

Content Quality

The quality of the content on your site will have a lot to do with its success—more so than ever before. Not only are web surfers more in-tune with what quality content should be like, but Google also uses quality as a ranking factor.
Google does check the overall content on your site to make sure it’s relatively free of typos and errors, so it’s important to make sure your content is well written.

In addition to this, Google also pays attention to the average length of time a visitor spends on your site, and whether or not they visit other pages of your site. This is known as “bounce rate”. If you have a high bounce rate, it means people are leaving your site without looking at any other pages, which Google takes to mean your content isn’t what people are looking for. This will hurt your rankings.

Google wants to see the average user staying on your site for a good length of time, as well as visiting other pages. Make sure your content quality supports this! Keep in mind that visual content like videos and photo slideshows, along with interactive content like quizzes and surveys, are more likely to go viral and bring in a lot of traffic, as well as getting people to spend more time on your site.

Make sure you include relevant images in your articles, too. Images are vitally important these days. Not only do they make your article more interesting to visitors, but they provide a great way to let people share your content on social media and bring you more traffic. If you don’t include relevant images, you won’t see anything show up on social media, or you’ll see only your site’s logo or background, which could be worse than having no image at all.

Content-Length

The length of your content goes hand-in-hand with its quality, at least in the eyes of Google. While it’s been proven that the average surfer these days has a very short attention span, Google seems to think that very, very long content is “quality”, and short content is not.

It used to be that putting up ten 150-word articles would bring in far more traffic than putting up one 1,500-word article, but those days are gone. These days, content should belong—the longer, the better. Not only that, but Google seems to favour content that is actually updated on occasion—meaning it’s better to add a bit of content to an older article than to create a new one—at least once your site already has a good amount of content on it.

Generally, articles should be at least 500 words, and up to 3,000 (perhaps longer in some cases) is even better. Who knows why Google seems to be so adamant about longer content considering declining attention spans, but as it is length matters.

Content Variety

Another important factor is making sure you create a variety of content, including various forms of media such as videos, slideshows, and even downloads. You don’t actually have to create videos yourself. You can just embed other people’s videos in your pages. But if you can create your own, it will help you get additional traffic from places like YouTube and Facebook.

Having a variety of posts on your site will help you get more traffic and make your site more interesting, so try to include some different types of content for variety. Aim for having at least ten posts on your site before you attempt any type of promotion or add any affiliate links. This will help you rank in Google, as well as giving visitors additional content to visit, hopefully lowering your bounce rate.

4 Simple Yet Effective Tricks To Increasing Website Sales

An eCommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you can use to increase your website sales.

1. Improve your website navigation

In order to encourage users to purchase from your website, it should be well laid out, clear and clean. If visitors find the website cumbersome and difficult to find what they want, they will go and look for it somewhere else.

Keep everything consistent, professional and simple. Correct all spelling errors, for example, and keep things as intuitive as possible. You should use obvious sections for your form and keep reminding the visitors where they are on the site.

Also, minimize the number of clicks from the landing page to the checkout which means the purchasing process should be as quick as possible. Do not force the buyers to open an account before buying and if they have too, include only the necessary information.

2. Build trust with the website visitors

Online businesses do not have face to face contact with the clients which makes it difficult to build trust. However, there are other ways to convey that you are trustworthy such as including trade body and association membership. Also, try to get as many accreditations as possible.

You can also join a community group and include case studies and endorsement testimonials from previous customers on the website.

Personalize your website as much as possible and include real people.

Since there is no face to face contact, the human element on the website will help build trust

3. Be transparent

Openness and honesty are very important for any online business. Always be clear on all prices and delivery charges and include any other details that may be helpful to a buyer.

A FAQs section is a good way to answer all the customer’s questions. Be sure to also display your contact information and be easy to get hold of.

4. Think about the target market

You should remember who you selling your product to. If it is the older group, you only have to make them feel safe but the younger market is web savvy and it will take much more to convince them to order your products.

Make a point to analyze your website as well as your competitors, run user surveys, ask feedback from the customers and keep contact with them with helpful information, not spam.

Your aim is to create a process that enables you to find out the likes and dislikes of your customers.

Using LinkedIn As A Marketing Tool

Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile with the following Web 2.0 capabilities to showcase your expertise:

    • Status Updates: One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status updates are brief statements that you feel your connections will find useful. In addition, they can include links to related content on your Website or third-party Websites. To appear active in the LinkedIn community, post useful and actionable status updates on a regular basis.
    • Blog Posts: LinkedIn allows you to easily syndicate your Blog posts to your profile. As you post to your blog on your Website, your LinkedIn profile will be automatically updated with your posts’ title, abstract and link to the full post on your Website.
    • Presentations: If you post PowerPoint presentations to SlideShare or Google Docs, you can display these presentations in your LinkedIn profile.
    • Events: Are you speaking at an event or sponsoring a training session? You can post a LinkedIn Event to help promote and generate interest in your event.
    • Tweets: If you are an active participant in Twitter, you can integrate your LinkedIn Status Updates with your Twitter Tweets to keep your connections and followers informed.
    • Recommendations: LinkedIn makes it easy for you to request recommendations from your connections. A collection of glowing recommendations that underscore your expertise and experience will significantly enhance your profile.
    • Reading Lists: If you want to share your reading interests with your LinkedIn connections, you can link your profile with Reading Lists by Amazon to display the books you are reading.
    • Polls: LinkedIn Polls are a market research tool that allows you to collect actionable data from your connections and the professional audience on LinkedIn.
    • Creative Portfolios: If you have a creative portfolio you want to display, post your portfolio of creative work to the Behance Network. Once posted, LinkedIn allows you to showcase your work in your profile.
    • Huddle Workspaces: Huddle gives you private, secure online workspace packed with simple yet powerful project collaboration and sharing tools for working with your LinkedIn connections.

On top of just having a profile, LinkedIn also provides a number of community features that allow you to communicate and collaborate with other LinkedIn users, including:

    • Groups: LinkedIn Groups help you stay informed and keep in touch with people that share your interests. You can create your own LinkedIn groups or join any number of groups that focus on your area of interest or expertise. Participating in LinkedIn Groups by adding value to the discussion is a great way to expand your circle of influence.
    • Answers: LinkedIn Answers is a great way to share business knowledge and connect with like-minded colleagues. You can ask pressing questions and get fast, accurate answers from your network and other experts worldwide. In addition, you can showcase your knowledge, expertise, and interests by answering questions.
    • Company Pages: Company Pages are a powerful research tool that you can use to find companies to do business with or research competitors. In addition, you can create a Page for your company to showcase your expertise.

You can publish your company’s description, headquarters address and Website address. To further your company page’s value, you can post targeted jobs, recruitment videos, information about products and services and company images.

Terms & Conditions

All content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. These terms and conditions of use are subject to change at any time and without notice.

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Privacy Policy

Privacy Policy

We are committed to safeguarding your privacy. Contact us at [email protected] if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.

By using this site or/and our services, you consent to the Processing of your Personal Data as described in this Privacy Policy.

Table of Contents

  1. Definitions used in this Policy
  2. Data protection principles we follow
  3. What rights do you have regarding your Personal Data
  4. What Personal Data we gather about you
  5. How we use your Personal Data
  6. Who else has access to your Personal Data
  7. How we secure your data
  8. Information about cookies
  9. Contact information

Definitions

Personal Data – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data subject – a natural person whose Personal Data is being Processed.
Child – a natural person under 16 years of age.
We/us (either capitalized or not) –

Data Protection Principles

We promise to follow the following data protection principles:

  • Processing is lawful, fair, transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you with information regarding Processing upon request.
  • Processing is limited to its purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
  • Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
  • Processing is limited with a time period. We will not store your personal data for longer than needed.
  • We will do our best to ensure the accuracy of the data.
  • We will do our best to ensure the integrity and confidentiality of data.

Data Subject’s rights

The Data Subject has the following rights:

  1. Right to information – meaning you have to right to know whether your Personal Data is being processed; what data is gathered, from where it is obtained and why and by whom it is processed.
  2. Right to access – meaning you have the right to access the data collected from/about you. This includes your right to request and obtain a copy of your Personal Data gathered.
  3. Right to rectification – meaning you have the right to request rectification or erasure of your Personal Data that is inaccurate or incomplete.
  4. Right to erasure – meaning in certain circumstances you can request for your Personal Data to be erased from our records.
  5. Right to restrict processing – meaning where certain conditions apply, you have the right to restrict the Processing of your Personal Data.
  6. Right to object to processing – meaning in certain cases you have the right to object to Processing of your Personal Data, for example in the case of direct marketing.
  7. Right to object to automated Processing – meaning you have the right to object to automated Processing, including profiling; and not to be subject to a decision based solely on automated Processing. This right you can exercise whenever there is an outcome of the profiling that produces legal effects concerning or significantly affecting you.
  8. Right to data portability – you have the right to obtain your Personal Data in a machine-readable format or if it is feasible, as a direct transfer from one Processor to another.
  9. Right to lodge a complaint – in the event that we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled please contact us.
  10. Right for the help of supervisory authority – meaning you have the right for the help of a supervisory authority and the right for other legal remedies such as claiming damages.
  11. Right to withdraw consent – you have the right withdraw any given consent for Processing of your Personal Data.

Data we gather

Information you have provided us with
This might be your e-mail address, name, billing address, home address etc – mainly information that is necessary for delivering you a product/service or to enhance your customer experience with us. We save the information you provide us with in order for you to comment or perform other activities on the website. This information includes, for example, your name and e-mail address.

Information automatically collected about you
This includes information that is automatically stored by cookies and other session tools. For example, your shopping cart information, your IP address, your shopping history (if there is any) etc. This information is used to improve the customer experience. When you use our services or look at the contents of our website, your activities may be logged.

Information from our partners
We gather information from our trusted partners with confirmation that they have legal grounds to share that information with us. This is either information you have provided them directly with or that they have gathered about you on other legal grounds. See the list of our partners here.

Publicly available information
We might gather information about you that is publicly available.

How we use your Personal Data

We use your Personal Data in order to:

  • provide our service to you. This includes, for example, registering your account; providing you with other products and services that you have requested; providing you with promotional items at your request and communicating with you in relation to those products and services; communicating and interacting with you, and notifying you of changes to any services.
  • enhance your customer experience;
  • fulfil an obligation under law or contract;

We use your Personal Data on legitimate grounds and/or with your Consent.

On the grounds of entering into a contract or fulfilling contractual obligations, we Process your Personal Data for the following purposes:

  • to identify you;
  • to provide you with a service or to send/offer you a product;
  • to communicate either for sales or invoicing;

On the ground of legitimate interest, we Process your Personal Data for the following purposes:

  • to send you personalized offers* (from us and/or our carefully selected partners);
  • to administer and analyse our client base (purchasing behaviour and history) in order to improve the quality, variety, and availability of products/ services offered/provided;
  • to conduct questionnaires concerning client satisfaction;

As long as you have not informed us otherwise, we consider offering you products/services that are similar or same to your purchasing history/browsing behaviour to be our legitimate interest.

With your consent we Process your Personal Data for the following purposes:

  • to send you newsletters and campaign offers (from us and/or our carefully selected partners);
  • for other purposes we have asked your consent for;

We Process your Personal Data in order to fulfil obligation rising from law and/or use your Personal Data for options provided by law. We reserve the right to anonymise Personal Data gathered and to use any such data. We will use data outside the scope of this Policy only when it is anonymised. We save your billing information and other information gathered about you for as long as needed for accounting purposes or other obligations deriving from law.

We might process your Personal Data for additional purposes that are not mentioned here but are compatible with the original purpose for which the data was gathered. To do this, we will ensure that:

  • the link between purposes, context and nature of Personal Data is suitable for further Processing;
  • the further Processing would not harm your interests and
  • there would be appropriate safeguard for Processing.

We will inform you of any further Processing and purposes.

Who else can access your Personal Data

We do not share your Personal Data with strangers. Personal Data about you is in some cases provided to our trusted partners in order to either make providing the service to you possible or to enhance your customer experience. We share your data with:

Our processing partners:

Our business partners:

Connected third parties:

We only work with Processing partners who are able to ensure an adequate level of protection to your Personal Data. We disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented to it or if there are other legal grounds for it.

How we secure your data

We do our best to keep your Personal Data safe.  We use safe protocols for communication and transferring data (such as HTTPS). We use anonymising and pseudonymising where suitable. We monitor our systems for possible vulnerabilities and attacks.

Even though we try our best we can not guarantee the security of information. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.

If you have an account with us, note that you have to keep your username and password secret.

Children

We do not intend to collect or knowingly collect information from children. We do not target children with our services.

Cookies and other technologies we use

We use cookies and/or similar technologies to analyse customer behaviour, administer the website, track users’ movements, and to collect information about users. This is done in order to personalise and enhance your experience with us.

A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions.

We use cookies for the following purposes:

  • Necessary cookies – These cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.
  • Functionality cookies – These cookies provide functionality that makes using our service more convenient and makes providing more personalised features possible. For example, they might remember your name and e-mail in comment forms so you don’t have to re-enter this information next time when commenting.
  • Analytics cookies – These cookies are used to track the use and performance of our website and services
  • Advertising cookies – These cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit the number of times you see an advertisement. They are usually placed on the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website and this information is shared with other organisations such as advertisers. Often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
  • Some of the links on this website are ‘affiliate links.’ This means if you click on the link and purchase the item, I will receive an affiliate commission and a third party cooky might be saved on your device to track the conversion.

You can remove cookies stored in your computer via your browser settings. Alternatively, you can control some 3rd party cookies by using a privacy enhancement platform such as optout.aboutads.info or youronlinechoices.com. For more information about cookies, visit allaboutcookies.org.

We use Google Analytics to measure traffic on our website. Google has their own Privacy Policy which you can review here. If you’d like to opt-out of tracking by Google Analytics, visit the Google Analytics opt-out page.

Contact Information

Supervisory Authority

Changes to this Privacy Policy

We reserve the right to make a change to this Privacy Policy.
Last modification was made on October 27, 2019.

An Affordable Website Does Not Mean a Cheap Web Design

For some ventures, especially ones that are just starting out in the United Arab Emirates, it’s not that easy to find affordable web design. Dubai, for example, is a city that is home to a lot of online businesses that need this kind of service. The design of a web site is crucial in presenting your company’s brand to the internet public. Similar to a regular office, a company’s web site should be well-designed to coincide with your company identity, but at the same time keep you within your budget. Companies based on the web have the idea that paying less for website design means that you’re getting bad service. This way of thinking could not be further from the truth. Many service providers employ professional and affordable website designers. Dubai is the most advanced city in all of the Gulf Region, so finding good quality web designers should not be difficult at all. The question is, are you willing to entrust your business’s success with the thought in your head that cheap web design means bad output? You’ve got to let go of this idea before you can even begin to realize the many advantages of choosing a more affordable web design provider.

There are a number of advantages in finding a cheaper web design alternative. The most obvious one is the amount of money you will be saving. With the current global financial crisis still affecting businesses everywhere, any amount saved can certainly go a long way. There are many parts in the United Arab Emirates where you can find affordable website designers. Dubai can provide you with plenty of talented designers that are quite exceptional at what they do and won’t charge you too much for their services.

Affordable web design also generally means that you’re getting service from smaller operations or firms. This should be considered a good thing, as smaller web design groups are capable of providing services that are a lot more personal or dedicated. There is more interaction between you and the designers, and you can more easily communicate exactly what you want done every step of the way. It is a lot more possible for clients to go one on one with smaller and more affordable website designers. Dubai has a handful of smaller web design providers that offer their services at lower costs but provide good results.

Smaller and more affordable website design groups also offer more flexibility in different areas. You can customize the type of service you’re actually getting from smaller web design groups a lot more easily than with larger and more expensive firms. Some large web design businesses will even require you to sign up for their hosting services before you can sign up just to have a web page designed. Some online businesses only need web designers or some other basic service for their brand. Smaller web design operations are flexible in such matters, and most will accommodate any project being offered, no matter how simple.

The bottom line is that you can also expect great service and output when choosing to get a package for affordable web design. Dubai is one place many online businesses should start looking into when trying to find the best service they can get at the most affordable price range.